A new study underlines the need for Indian manufacturing to become globally competitive.
A new McKinsey report predicts a glittering future for Indian consumers and explosive growth in Indian consumer spending. What challenges and opportunities will that mean for business?
Why the consumer care business is still important to IT major Wipro?
How ITC plans to dominate the ready-to-eat snack market.
How can HR managers protect their people when competitors come calling?
Airtel gets the message across through an emotional campaign to highlight its network strengths.
How companies can get their sports marketing strategy right.
The initiative, which is now across 12 locations, costs the company anywhere between Rs 3-5 lakh per location. The company refused to divulge expansion plans.
Marketing gurus believe 'Hutch' should give way to 'Vodafone', quickly. Here's why.
Most companies now budget for a fresh graduate's tenure to be between 12 and 18 months; anything beyond that is a bonus
The ACNielsen Consumer Confidence and Opinions Survey raises some questions on the true nature of the Indian consumer.
The explosion in organised retail brings unique opportunities and challenges for consumer product companies.
Aviva's pension plan ad is a not-so-gentle nudge to forgetful executives.
Coffee chain Cafe Coffee Day plans to launch flavoured water in 2007. The company has already extended its brand Coffee Day to packaged drinking water.
Seven in 10 organisations allow their employees only limited access to the Internet.
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